EUROPE COMES OUT OF THE CLOSET
Some holidays are for relaxing, and others are for going crazy. In the Canary Islands you can do it all but the Pride comes in as one of the most fun things to do. What better time and place to “bring your holidays out of the closet”?
A few weeks ago during the LGTB Pride, our team wanted to tell the whole of Europe about it. Did we stick up posters? Did we post flyers? No! We had the bright idea of setting up a “closet” in the top gay hotels in London, Berlin, Madrid, Barcelona… while the Pride was in full swing! Okaaay! It wasn’t an actual closet but the hotel lift. So, the guests had to “come out of the closet” to get to their rooms and once they got over the surprise, there was quite a lot of giggling and lots of “selfies” which included our message of, “bring your holidays out of the closet”. In the Canary Islands of course!
First of all it was almost a joke, but the real bombshell hit when other fashionable and well known bloggers stayed at these hotels and came across the idea, and loved it! They started to write, share and twitter, attracting the attention of the most relevant LGTB media… And the same happened outside Spain! Well, we don’t want to bore you but 267,000 messages were posted in a few days on all the important media and social networks. Of course, we’re over the moon! And your holidays, are they still in the closet?